There are no standard rules when it comes to designing your logo; however, there are some guiding principles for effective logo design.

Whether you’re considering revamping your logo or you’re finally ready to take your brand to the next level, going forward you should consider the following:

• Simple is better. The most recognizable and memorable logos are those which are streamlined and simple.
• Keep it relevant. Build brand recognition by using creative ways to communicate the purpose of your business.
• Check out your competitors. Your logo should be independent and unique when compared with your competitors.
• Versatility is key. Make sure that your logo looks good whether it’s as small as a screw head or a big as a wooden spool. Also can you use it with or without colour?

Canva and LogoMakr are two of the best free logo generator tools out there making it impossible not to have a professional looking logo.

1.Canva

This is probably my favourite logo generator tool because not only can you use it to generate logos but you can use it for almost any kind of social media post or print collateral. Signing up is quick and easy as well as you can even download the app onto your cellphone. Once you’re in, find the logo templates and pick a canvas. The designs range from simple to intricate but just be aware there are some you will have to pay for. Using your chosen design you chop and change the design elements wherever you see fit.  Easy as that. When you’re done just download it – in either PDF, JPEG or PNG.

2.LogoMakr

The logos are simpler in design in this tool – so it’s great if you want to focus your logo around a particular topic. All you have to do is search the keyword and choose from the images. Opt to add text and then download. For this tool you don’t even have to register unless you want a high resolution image (at a cost of course but the low resolution one is more than sufficient).

As part of my mission to grow your business, I hope you found this article useful when it comes to designing your logo. Have any questions or critique? What do you think of these tools? Leave a comment below.

Until next time – laters. As always have a wonderful day filled with yummy awesomeness!

Previous business blog issue: “5 FREE INSIGHT TOOLS FOR UNDERSTANDING YOUR INSTAGRAM COMMUNITY” 

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